Tokyo Motor Festival 2014
—Outline Announced—

• JNR-2014-37
• September 18, 2014

The Japan Automobile Manufacturers Association, Inc. (hereafter “JAMA”; Chairman: Fumihiko Ike) will hold Tokyo Motor Festival 2014 with the participation of 13 JAMA member companies starting Saturday, October 11 through Monday (national holiday), October 13. This event at the Tokyo Water Front City Aomi NO District and Museum of Maritime Science parking lot will offer more visitors the opportunity to ride, touch, see, and sense the appeal of cars and motorcycles this year, during which the Tokyo Motor Show will not be held. This year, two foreign car makers will also exhibit.

A distinctive feature of the event this year is the array of inspiring and thrilling hands-on content for a wide range of visitors, including Cirque de Mobi, where you can experience the techniques and dynamic driving of professionals; the opportunity to test-ride heavy vehicles that you normally wouldn’t drive such as buses and trucks; a corner to experience the latest safety assistance technologies; and a parent-child motorcycle corner for families to test-ride motorcycles.

With this event, we will expand the range of car and motorcycle fans, aiming to promote the automobile industry and revitalize Japan’s economy by extension, and also boosting excitement for the 44th Tokyo Motor Show 2015 to be held next year.

Tokyo Motor Festival 2014 Outline

Name	Tokyo Motor Festival 2014
Dates	Press Preview	October 10 (Fri), 2014	18:00–19:10
	Open to the Public	October 11 (Sat), 2014   (Opening Ceremony)	10:30-19:00 (11:00–11:15)
		October 12 (Sun)–13 (Mon/Holiday), 2014	11:00–19:00
Locations	Tokyo Water Front City, Fune-no-kagakukan station vicinity (Aomi NO district/ Museum of Maritime Science parking lot)
Organizer	Japan Automobile Manufacturers Association, Inc.
Co-organizer	Rinkai Fukutoshin Machizukuri (Tokyo Waterfront Community Development) Council
Support	Tokyo Metropolitan Government
Exhibitors	Daihatsu Motor Co., Ltd., Fuji Heavy Industries Ltd., Hino Motors, Ltd., Honda Motor Co., Ltd., Isuzu Motors Limited, Mazda Motor Corporation, Mitsubishi Motors Corporation, Mitsubishi Fuso Truck and Bus Corporation, Nissan Motor Co., Ltd., Suzuki Motor Corporation, Toyota Motor Corporation, UD Trucks Corporation, Yamaha Motor Co., Ltd., Mercedes-Benz Japan Co., Ltd., BMW Japan Corp.
Admission	Free
Official website	Event details will be updated periodically on the Tokyo Motor Festival 2014 official website. URL: http://fes.tokyo-motorshow.com/2014/en
Poster data	The poster data (Color / Gray scale)

Key Content (as of September 18)

Demo Course Zone

The Demo Course is visible from most parts of the venue and will serve as the main stage for a series of test-ride programs such as Cirque de Mobi. This zone will steadily pitch the appeal of cars and motorcycles and offer fun for all.

(1) Cirque de Mobi (Spectacle/Elegance)
(2) Cirque de Mobi Experience
(3) Micro Mobility Test-Ride
(4) Working Vehicle Experience
(5) Carmeleon Show / NISMO Pit Work Simulation
(6) 2014-2015 Car of the Year Japan Awards Ceremony

Dokidoki Zone

A zone with content for grown-ups to experience and enjoy “doki doki” (thrill)

(7) Reality/Experience Motorcycle Corner
(8) Brawny Car Experience Corner
(9) Experience Corner of Cars that Support Safety
(10) Convenient Car/Motorcycle Demonstration Exhibit Corner
(11) Recommended Design Exhibit Corner

Wakuwaku Zone

A zone with content for children to experience and enjoy “wakuwaku” (inspiration)

(12) Working Vehicle Exhibit Corner
(13) Parent-Child Motorcycle Corner
(14) Future Mobility Experience Corner
(15) Service Engineer Corner
(16) Kids’ Cart Experience Corner
(17) 2014-2015 Car of the Year Japan 10 Best Car Exhibit Corner
(18) Takara Tomy Booth

Drive Zone

The departure point from where the latest car models can be driven on Odaiba’s public roads. Driving is fun in this zone, with the opportunity to experience parking assistance also.

(19) Odaiba Test Drive
(20) Effortless Parking Experience Corner

Inquiries

Tokyo Motor Festival 2014 Secretariat Office 5F, Kosan Bldg. 3, 2-16-7 Ginza, Chuo-ku, Tokyo 104-8161 TEL: +81-3-5565-4337 FAX: +81-3-5565-4336 E-MAIL: tms-support@dmc.dentsu.co.jp