TOKYO MOTOR SHOW 2017 BEYOND THE MOTOR [TMS]

OUTLINE

Theme / Statement

Significant changes are taking place in the situation surrounding the automobile industry. Innovative technologies are emerging in rapid succession, and relationships between people and motor vehicles are diversifying. The Tokyo Motor Show is evolving as well, to become a more influential event playing a notably relevant role in next-generation mobility.

Extending the existing values of mobility is the vision that underpins our goal of redefining the show within the context of continuous evolution. In line with this, we will transcend the borders of the auto industry to integrate a multiplicity ofconcepts and technologies from a broad spectrum.

Such aspirations have informed our choice of theme and logo for this year’s show, with both conveying a sense of
progression into the future. We hope the following statement summarizing our commitment to link the 45th Tokyo Motor
Show 2017 to the future will find broad appeal among the public at large.

Statement

How will automobiles evolve? Certainly there is no single, simple answer. Although in the not-so-distant future motorvehicles may become very different from what we are familiar with today, the fact is that they move people—and not just in aphysical sense. They create exciting possibilities and offer continuous opportunity. In their future evolution, automobileswill be able to move much more than just people and objects: they will be able to move society forward, transcendingprevious limitations to provide even greater possibilities. That’s why the Tokyo Motor Show will look beyond motor vehiclesthemselves and transform itself into an event where cutting-edge knowledge comes together, giving rise to wholly newopportunities for innovation and business, where the mobility sector can discover its next directions in the context of ourrapidly changing world. It’s time to shift to high gear and set out on a borderless journey to redefine the very meaning of“automobile.”

Theme

世界を、ここから動かそう。BEYOND THE MOTOR

This theme expresses the organizer’s aspirations for the Tokyo Motor Show to become an event that focuses on the broadlyextended functional value and enjoyment of automobiles, attracting and integrating globally leading-edge knowledge and transcending industry borders to spawn new innovation and business.

Theme Logo

世界を、ここから動かそう。BEYOND THE MOTOR

Abbreviating the official name of the show to its dynamically designed “TMS” initials, the logo for the 45th Tokyo Motor Show 2017 expresses the extension of mobility value by looking beyond the automobile industry in its conventional sense to embrace a broad spectrum of concepts and technologies. To substantiate the show’s “BEYOND THE MOTOR” theme, a wide range of enterprises involved in the future of mobility have been invited to participate in the show and programs have been developed with a stronger thematic focus.

The Tokyo Motor Show Logo

世界を、ここから動かそう。BEYOND THE MOTOR

The logo designed originally for use in the First All-Japan Motor Show in 1954, which prominently displays a wheel and was meant to represent Japan’s prowess in motor vehicle production and technology, was adopted as the Tokyo Motor Show’s exclusive logo when the show moved back to Tokyo in 2011 from its previous Makuhari venue. Thus marking a return to “roots,” the logo has been in continuous use since then.

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